01
Active
Diyetisyenim
AI-assisted client tracking for dietitians.
Health · iOS / AndroidTR market
MIDA · Product lab
Small builds.
Heavy impact.
MIDA is a product lab that finds the bottleneck, builds focused software, and scales what works.
Method · Find / Build / Test / Scale
Every product starts the same way: find the real constraint, build the smallest thing that removes it, and let evidence decide what grows.
Focus
We remove the stone blocking the flow.
Focused software for specific bottlenecks. Not everything. The one piece that matters.
Scope
Build the smallest product that solves it.
Precision before scale. Evidence before expansion.
Status · Live
Testing · Cohort B
Retention · Holding
Build · 214
Local · 39.53°N 28.01°E
Deployed · 06:12 UTC
Validation
Launched close to reality.
Real users, real conditions, small surface. Usage decides what deserves to exist.
Replication
Scale what works.
Small products. Shared infrastructure. Repeatable method.
Portfolio · Twelve builds
Twelve builds. One method.
Each one is the smallest piece of software that fully removes one real problem. Some scaling, some in test, one retired and folded back into the system.
02
Active
LOOP
Loyalty and local discovery. Scan, confirm, done.
Loyalty · iOS / AndroidTR market
03
Scaling
ServisTakip
Service jobs tracked from call to close.
Service ops · WebSMB market
04
Active
Karokod
CRM and ERP built for ceramic tile retailers.
Retail ops · WebCeramic retail
05
Active
ŞantiyeX · Buildfy
Construction site operations without the paperwork.
Field ops · WebMulti-site
06
Active
MüşteriX
Customer operations for small teams.
SMB ops · WebTR market
07
Scaling
Fablio
Personalised stories for small readers.
Consumer · iOSTR / EN
08
Testing
ParaPusula
A compass for personal money.
Fintech · iOSValidation
09
In development
Experiment 07
Bottleneck identified. Build in progress.
UndisclosedQ1 2027
10
In development
Experiment 08
Concept validated. Early build underway.
UndisclosedQ1 2027
11
In development
Experiment 09
Bottleneck identified. Build in progress.
UndisclosedQ1 2027
12
Archived
Archive 01
Retired. Its lessons run in three newer builds.
Learning2023–24
S·01
One job, done completely
Each product solves a single, sharply defined problem. No feature sprawl, no settings maze.
S·02
Running in days, not quarters
Precise scope makes adoption immediate. No migration projects, no training programs.
S·03
Built to disappear
The best tool is the one you stop noticing. It takes the repetitive work and stays out of the way.
S·04
Engineered, not assembled
Small surface, serious internals. Fast, reliable, secure — the standards a platform would demand.
Shared across all builds · Design system / Auth / Billing / Analytics
Structure
One lab. Multiple products. Compounding insight.
MIDA is not one product. It is a system for producing them.
Origin
Two names. One seam.
MIDA is named from Mina and Ida. The story stays quiet, but the structure remains: two parts, one seam, built to become something larger.
Why MIDA
A repeatable product machine.
MIDA does not bet once. It runs a method: many small products, launched close to reality, kept or killed by evidence. The winners scale on shared infrastructure. The rest become knowledge that makes the next build cheaper.
01Method
One loop, every product
Find, build, test, scale. Each product passes the same gates, so quality does not depend on inspiration.
02Portfolio
Multiple shots on goal
Twelve builds and counting. Focused products spread risk and multiply the chance that one compounds.
03Evidence
Scaling is earned
Retention, usage, and payback decide what grows. Opinion does not.
04Discipline
Low ego, high leverage
Products are retired by rule, not by pride. Archived work ships again as infrastructure and insight.
12Builds
07In market
04In test
01Archived · Reused
Live · Diyetisyenim / LOOP Now scaling · ServisTakip / Fablio In development · 3 undisclosed Testing · ParaPusula
Model · Released products are MIDA's — subscription revenue Selective client builds · owned by the client, scoped in writing
Contact
Start a conversation.
For investors who back method over moments, for aligned partners, and for exceptional builders.
Direct · hello@midalabs.ai